This hero section concept is a mockup for a fictional hoodie brand. It was created using Figma for designing and developing the layout, and the images were generated using Midjourney. The design was intended to use the right side to display the hoodie on a model, while the left side was meant for the H1, subheadline, and CTA.

One of the initial challenges was that the left side felt too empty after placing the H1, subheadline, and CTA. To address this, “1K Sold,” “21+ Stores,” and “200+ Colors” were added, along with the reviews above the headline. These elements helped fill the space and added valuable information that would help build trust if this were a real brand. No matter the consumer’s intent, establishing trust is essential, and being transparent with reviews and key statistics is a design choice I always keep in mind.

Another part of this design was the use of a subtle texture overlay on the background image to create a more authentic streetwear feel. The paper-like, grainy effect enhances the visual depth and adds character. Additionally, the image was made black and white to emphasize the gradient and CTA. The color choices were also intentional—the light pink and purple tones complement the brand’s aesthetic and give it a distinct identity.